Your Brand Needs a POV

Your Brand Needs a POV

So much of the recent marketing conversations I’ve been part of have centered on AI – how it’s being used, how it will (or won’t!) make our lives easier, what it means for marketing teams of all sizes. Most of us are already using AI tools on a daily basis and...
Design an Individual Giving Campaign That Works

Design an Individual Giving Campaign That Works

I’ve had a lot of conversations with nonprofit leaders recently who are really feeling the squeeze. You know the feeling – the moment when you know things are shifting fast, but you’re not quite sure where to land, especially when it comes to funding a mission...
How to Message When the Crisis Keeps Coming

How to Message When the Crisis Keeps Coming

The disruption isn’t slowing down, is it? In just the last week we’ve woken up to headlines about natural disasters, AI, policy changes, funding disruption and more. Even more frustrating is the politicization of nearly everything. For many years, community issues...