Design an Individual Giving Campaign That Works

Design an Individual Giving Campaign That Works

I’ve had a lot of conversations with nonprofit leaders recently who are really feeling the squeeze. You know the feeling – the moment when you know things are shifting fast, but you’re not quite sure where to land, especially when it comes to funding a mission...
How to Message When the Crisis Keeps Coming

How to Message When the Crisis Keeps Coming

The disruption isn’t slowing down, is it? In just the last week we’ve woken up to headlines about natural disasters, AI, policy changes, funding disruption and more. Even more frustrating is the politicization of nearly everything. For many years, community issues...
Storytelling with Integrity

Storytelling with Integrity

When it comes to marketing, nonprofits have one tool in their belt that is consistently powerful and effective – storytelling. The benefits are numerous and well-documented. The use of story in campaigns and appeals consistently yields higher donor retention...