by Janet Ervin | Jul 21, 2025 | Blog
The disruption isn’t slowing down, is it? In just the last week we’ve woken up to headlines about natural disasters, AI, policy changes, funding disruption and more. Even more frustrating is the politicization of nearly everything. For many years, community issues...
by Janet Ervin | Jun 4, 2025 | Blog
When it comes to marketing, nonprofits have one tool in their belt that is consistently powerful and effective – storytelling. The benefits are numerous and well-documented. The use of story in campaigns and appeals consistently yields higher donor retention...
by Janet Ervin | May 7, 2025 | Case Study
Challenge In April 2020, Caroline and Trey Winslett’s infant son, Ward, was diagnosed with a rare genetic condition. The diagnosis was devastating – and navigating the medical and emotional impact of that diagnosis often felt like the wilderness. Ward passed...
by Janet Ervin | Jan 20, 2025 | Case Study
Challenge Like many nonprofits, Foster Village Charlotte’s team has a lot of balls in the air. The organization has a long track record of savvy marketing, great storytelling and strong social media engagement – but with recent organizational growth, they...
by Janet Ervin | Dec 15, 2024 | Blog
“Why blame the dark for being dark? It is far more helpful to ask why the light isn’t as bright as it could be.” — Rob Bell Earlier this year, I shared with Josh and the rest of the Next Stage team my intention to spin off my own marketing agency that will...
