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Case Study
Ward’s Foundation: Clear Language for a Complex Experience
May 7, 2025

Challenge In April 2020, Caroline and Trey Winslett’s infant son, Ward, was diagnosed with a rare genetic condition. The diagnosis was devastating – and navigating the medical and emotional impact of that diagnosis often felt like the wilderness. Ward passed away on October 16, 2020. Just three months later, the Winsletts launched Ward’s Foundation to […]

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Case Study
Foster Village Charlotte: Creating a Marketing Blueprint for Strategic Growth
January 20, 2025

  Challenge Like many nonprofits, Foster Village Charlotte’s team has a lot of balls in the air. The organization has a long track record of savvy marketing, great storytelling and strong social media engagement – but with recent organizational growth, they knew they needed to think strategically about how to reach new audiences. They had […]

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Blog
A Big Announcement – and Leaving the Light On
December 15, 2024

 “Why blame the dark for being dark? It is far more helpful to ask why the light isn’t as bright as it could be.” — Rob Bell Earlier this year, I shared with Josh and the rest of the Next Stage team my intention to spin off my own marketing agency that will focus on […]