Insights
Follow along for case studies, updates and practical marketing advice.
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I’ve had a lot of conversations with nonprofit leaders recently who are really feeling the squeeze. You know the feeling – the moment when you know things are shifting fast, but you’re not quite sure where to land, especially when it comes to funding a mission that is critical to our communities. If you’re feeling […]
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The Ability Experience is making a national impact with what might seem like an unlikely pairing – the disability community and fraternity brothers. As the philanthropic initiative of Pi Kappa Phi fraternity, this national nonprofit champions the abilities of all people while transforming how the world sees both individuals with disabilities and fraternity members. They […]
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The disruption isn’t slowing down, is it? In just the last week we’ve woken up to headlines about natural disasters, AI, policy changes, funding disruption and more. Even more frustrating is the politicization of nearly everything. For many years, community issues were seen as (mostly) neutral ground, and nonprofit messaging largely unifying – particularly in […]
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When it comes to marketing, nonprofits have one tool in their belt that is consistently powerful and effective – storytelling. The benefits are numerous and well-documented. The use of story in campaigns and appeals consistently yields higher donor retention rates, greater fundraising numbers, increased engagement on social media and higher email click-through rates than appeals […]
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Challenge In April 2020, Caroline and Trey Winslett’s infant son, Ward, was diagnosed with a rare genetic condition. The diagnosis was devastating – and navigating the medical and emotional impact of that diagnosis often felt like the wilderness. Ward passed away on October 16, 2020. Just three months later, the Winsletts launched Ward’s Foundation to […]
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Foster Village Charlotte: Creating a Marketing Blueprint for Strategic Growth
January 20, 2025
Challenge Like many nonprofits, Foster Village Charlotte’s team has a lot of balls in the air. The organization has a long track record of savvy marketing, great storytelling and strong social media engagement – but with recent organizational growth, they knew they needed to think strategically about how to reach new audiences. They had […]
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“Why blame the dark for being dark? It is far more helpful to ask why the light isn’t as bright as it could be.” — Rob Bell Earlier this year, I shared with Josh and the rest of the Next Stage team my intention to spin off my own marketing agency that will focus on […]