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The Ability Experience: Market Research, Rooted in Community 

The Ability Experience: Market Research, Rooted in Community 

by Janet Ervin | Aug 27, 2025 | Case Study

The Ability Experience is making a national impact with what might seem like an unlikely pairing – the disability community and fraternity brothers.  As the philanthropic initiative of Pi Kappa Phi fraternity, this national nonprofit champions the abilities of...
Ward’s Foundation: Clear Language for a Complex Experience

Ward’s Foundation: Clear Language for a Complex Experience

by Janet Ervin | May 7, 2025 | Case Study

Challenge In April 2020, Caroline and Trey Winslett’s infant son, Ward, was diagnosed with a rare genetic condition. The diagnosis was devastating – and navigating the medical and emotional impact of that diagnosis often felt like the wilderness. Ward passed...
Foster Village Charlotte: Creating a Marketing Blueprint for Strategic Growth

Foster Village Charlotte: Creating a Marketing Blueprint for Strategic Growth

by Janet Ervin | Jan 20, 2025 | Case Study

  Challenge Like many nonprofits, Foster Village Charlotte’s team has a lot of balls in the air. The organization has a long track record of savvy marketing, great storytelling and strong social media engagement – but with recent organizational growth, they...

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