by Janet Ervin | Jun 4, 2025 | Blog
When it comes to marketing, nonprofits have one tool in their belt that is consistently powerful and effective – storytelling. The benefits are numerous and well-documented. The use of story in campaigns and appeals consistently yields higher donor retention...
by Janet Ervin | May 7, 2025 | Case Study
Challenge In April 2020, Caroline and Trey Winslett’s infant son, Ward, was diagnosed with a rare genetic condition. The diagnosis was devastating – and navigating the medical and emotional impact of that diagnosis often felt like the wilderness. Ward passed...
by Janet Ervin | Jan 20, 2025 | Case Study
Challenge Like many nonprofits, Foster Village Charlotte’s team has a lot of balls in the air. The organization has a long track record of savvy marketing, great storytelling and strong social media engagement – but with recent organizational growth, they...
by Janet Ervin | Dec 15, 2024 | Blog
“Why blame the dark for being dark? It is far more helpful to ask why the light isn’t as bright as it could be.” — Rob Bell Earlier this year, I shared with Josh and the rest of the Next Stage team my intention to spin off my own marketing agency that will...
