Insights
Follow along for case studies, updates and practical marketing advice.
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When it comes to marketing, nonprofits have one tool in their belt that is consistently powerful and effective – storytelling. The benefits are numerous and well-documented. The use of story in campaigns and appeals consistently yields higher donor retention rates, greater fundraising numbers, increased engagement on social media and higher email click-through rates than appeals […]
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Challenge In April 2020, Caroline and Trey Winslett’s infant son, Ward, was diagnosed with a rare genetic condition. The diagnosis was devastating – and navigating the medical and emotional impact of that diagnosis often felt like the wilderness. Ward passed away on October 16, 2020. Just three months later, the Winsletts launched Ward’s Foundation to […]
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Foster Village Charlotte: Creating a Marketing Blueprint for Strategic Growth
January 20, 2025
Challenge Like many nonprofits, Foster Village Charlotte’s team has a lot of balls in the air. The organization has a long track record of savvy marketing, great storytelling and strong social media engagement – but with recent organizational growth, they knew they needed to think strategically about how to reach new audiences. They had […]
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“Why blame the dark for being dark? It is far more helpful to ask why the light isn’t as bright as it could be.” — Rob Bell Earlier this year, I shared with Josh and the rest of the Next Stage team my intention to spin off my own marketing agency that will focus on […]